Ryanair Marketing Strategy And Strategic Issues

Ryan diffuse Marketing Strategy And Strategic IssuesThe main aim of our course work is to critically estimate or measure Marketing Strategy of Ryan air airlines and to point out almost strategic issues which practically shows the planning procedure and provide some new planning procedures which gives reading build and coverage towards strategic issues. We contract to discuss about the Ryan air node service which keeps the Ryan air airlines in top position from past decade. We entertain to identify the Advantages and Disadvantages that are under lying with in this company and the improvements which are observed by the guests and to discuss about how far the company r individuallying guest gaiety in this Competitive trade.Rayair ways is an Irish limited and it stands first among all the other air lines in Europe . This was all started in the stratum 1985 by rayns family with only 25 customers in their first route from Waterford to London Gatwick airport with 15 seats.slowly this company grew and it became the top in Europe air industrys connecting cl destinations in more than 25 countries with cheapest air tickets .this air ways have a mojor role in the stock markets of Europe as this company is the largest task payers. As the company grew day by day it had implemented certain policies in servies and their prices which have attracted the customers largely.this company operated with only 5000 customers in the beginning but nowa days this industry operates well over 70 million customers as per the survey conducted in the grade 2009.This is the only airlines which have deceased their apostrophize tickets to a precise less price which has fabricated a revolution in the entire European air industries which made raynair airways to stand in no1 position along with customer satisfaction in the air lines world.Raynair overviewThe overview gives us proper description regarding the position and the details of the company as a competitor among the other ind ustries. The cheif of the company Michael o leary was awarded the go around busuiness man which brought a respectable name to the industry too in the year 1994 this company had it first boieng 737 which gradually increased to 210 boieng planes by the end of year 2009 increasing the profit to the company as well as the ceating capacity of the plains.rayn air has new routes which save d the quantify of the customers travelling by those routes and this as well attracted the customers to a largr extent.the company also had a good customer care services as they cleared all the quires by the customers within 7 days and they dont have any marketing agencies which benefits the company as well as the customer also and they are confirmed about the prices of thrir tripsRaynair positionThe company has employed no 1 position in the entire Europe and 16th position among the worlds competetion. In To obtain this spot the company works very nasty by implementing new ideas and making changes i n this competition world . the people responsible for this is everone who aorks for the betterment of the company . this company has defeated british airways in customer service ,baggage missing and profits.Achievements and AwardsRayanairs achievements are as follows,It took many awards from Irish government also from the other world air line boards.The company 2 prestigeous kindness awareds for their services towards the disabled personsIt also backed the best deaf and blind friendly award in serving the deaf and blind people.Was awarded the best publicize award for it advertisements.The college of business and in the year 2006 has awarded Rayn air with ucc alumnus award.Rayn air has achieved the best business and service awards from the government of Ireland.Customer serviceRayn air goes with the truism to provide the best service for its customers byOnline ticket booking from outside the airport.Solving their problems ,requests and others before de originateures.Takes care in baggage handling. Makes sure that no baggage is missing as it the most important from the customers aspect.Advertising on television help the customers to know about thier flights , fairs ,and also about the destinations to which flights will travel and departure.It has its aver magazine t help the customers.Advertises itself through british broad caste channel and also more frequently during the breaks when live sports are going on.Raynair employeesIt has more than 7000 employees working in the company who has good communication skills and customer service skills .The company also has a human resource development department that deals with the problems regarding the employees and to create a friendly atmosphere where in they can work more effectively.The company takes care about the health and safety of the customers and the employees working for the company. The company also provide proper t falling for the employees to avoid accidents during flight and these training programmes were also approved by the Irish avation authority lead by Ireland government.MARKETING centeringRyan air deals to increase the companies profit by making use of the resources which makes improvements in marketing techniques and management . Every such department has a manager for each who are responsible for managing things which the company implements.MARKETING STRATEGYThe main stratergy of Raynair is customer service oriented that influences the company increasing its profit directly along with the stag name. Raynair estimates low air fares with more passengers and charging on the baggage along with value added tax.the secret behind the success of Rayn air is the cheap availability of the air tickets in different charges for different classes and charging the baggage on both economy and business class is same.the main difference is the quality of requirements in plains.proper maintenance and operating sticker of network that communicates from different bases has been the succe ssful stratergy . More stratergies are covered in swot analysis that have been achieved by regular changes in their policies due to market copetetion.SWOT ANALYSISSTRENGTHSThe company has a brand name as it is operating more than 2 decades.Customer can pay directly to the company. augment in seats made less maintenance cost less which benefiting the companyBoeing plains are easy to operate just like the other planes to the employees. safe of baggage in comparision with other airlines.Operates very good network which makes the trip fast and safe.WEAKNESSDiscounts are not properly provided.Has a bad fancy from print media.Extension of business to other countries is not allowed.Customers are charged for their baggages where as the other air lines are providing it for free or less cost comparatively.New routes made the destinations delay and reach on wrong time by which the customers would let out their patience.OPPURTUNITIESRyan air has many destinations in Europe.Plays a major part in stock exchange.Rayn air won profits even at the time of recession.Cheap flight tickets attracts more customers.THREATSRapid hike in furnish on regular bases.Competition from other air lines.Price motivationOpposition from print media.ADVANTAGES AND DISADVANTAGESInternet ticket booking direct from the company.Reaching the destinations in a single flight.Greater qualities in services.Own airlines.Faster service in reching the destinations.Less ticket fair.Offers and previllages and compliments on buying the ticketsIt has no agenciesFlights have more seating capacity.DisadvantagesSeats are not allotted properly to the customers.Cancellation of tickets may take long time and some times customers may loose money.Cargo services are provided for free of cost.Opposed by the paper and print media.Baggage is also charged in special(a) other and then ticketing and value added tax.Air bags and oxygen masks are provided at the customers request.CONCLUSIONFrom the above discussion we conclu ded that the marketing strategies of Ryan air airlines is well planned and executed and some strategic issues which are applied to the company to achieve good market in the airlines business which are done in practical manner. We concluded that the rain air airlines is number 1 in Europe continent and most respect company in the world which maintain strategies according to customer inevitably and maintain health and security precautions for both passengers and employees. Ryan air airlines has lot of problems that the people are not satisfied with the offers and extra charges which are held in baggage and food. Ryan air also extracts some advantages like low cost air tickets, Security, Service. Some of the problems with Ryan air airlines are cancellation of tickets will be done when conditions apply when compared to other airlines and extra charges on Luggage and more taxes and vat which altogether comes to the cost of other airlines and more passengers are un satisfied about their journey and at one time Michael says that the Ryan air airlines are charging 1 for using toilets which brings bad impression on the airline. This company do not have any agencies and the company is directly accessed by the customers through internet which is completely secured and the passengers made payments through their pc. Finally we concluded that this Ryan Air Airlines plans to operate their network throughout the world with more flights and to spread their customer satisfaction throughout the world.